Post by account_disabled on Feb 27, 2024 4:49:29 GMT -5
The the actual impact of the Coronavirus on the market regarding the aspects in question. then have to become as dynamic as possible and act quickly to make effective changes in a reasonable time. How might companies react How do companies change their marketing campaigns and sales processes in emergency periods Usually companies implement an analysis and marketing mix modeling MMM system to measure the impact that the funds allocated for marketing have had and are having on sales results. The problem lies in the fact that in a normal situation it takes any data scientist team months to evaluate the effects of a marketing campaign and to determine whether more or less investments are needed to promote the product.
Unfortunately as the Coronavirus has amply demonstrated Ghana Phone Number companies do not have months to act on marketing campaigns and sales processes. The changes must be as immediate as possible as those with skills and experience in this sector know well . Some campaigns may require slowdowns or postponements waiting for supply chain processes to sufficiently recover from any disruptions. New possibilities from automated marketing mix modeling With automated marketing mix modeling there are several advantages that can be evaluated in response to potentially destructive scenarios.
By taking this approach companies can accelerate the time it takes to measure and analyze marketing campaigns taking snap action without wasting valuable time. How to act Adapt immediately to changing market conditions to optimally understand which marketing campaigns should be closed or at least redirected to other geographical areas. In this way product sales and brand reputation are guaranteed . Simultaneously develop salesmarketing campaigns to test the performance of a product in new markets compared to those experiencing the emergency situation Quickly search for new and sensitive niche targets and microtargets to sell your productsservices to Temporarily suspend sales of products to certain targets and in particular.
Unfortunately as the Coronavirus has amply demonstrated Ghana Phone Number companies do not have months to act on marketing campaigns and sales processes. The changes must be as immediate as possible as those with skills and experience in this sector know well . Some campaigns may require slowdowns or postponements waiting for supply chain processes to sufficiently recover from any disruptions. New possibilities from automated marketing mix modeling With automated marketing mix modeling there are several advantages that can be evaluated in response to potentially destructive scenarios.
By taking this approach companies can accelerate the time it takes to measure and analyze marketing campaigns taking snap action without wasting valuable time. How to act Adapt immediately to changing market conditions to optimally understand which marketing campaigns should be closed or at least redirected to other geographical areas. In this way product sales and brand reputation are guaranteed . Simultaneously develop salesmarketing campaigns to test the performance of a product in new markets compared to those experiencing the emergency situation Quickly search for new and sensitive niche targets and microtargets to sell your productsservices to Temporarily suspend sales of products to certain targets and in particular.