Post by account_disabled on Mar 16, 2024 4:17:07 GMT -5
In a single day we consume content and information from different channels. Television, social networks , printed media, among others. It's hard to find someone who only uses one platform. However, have you ever heard of multichannel marketing?
Following this trend, multichannel marketing is a communication strategy that is only growing and can be inserted in the context of companies from different segments.
Are you interested and want to know more about the subject? In this post we will AQB Directory explain what the multichannel marketing strategy is and how it works, citing its main benefits and how it can be put into practice. Continue reading and check it out!
In this article, we will talk about:
What is multichannel marketing?
What are the benefits of multichannel marketing?
How to create this strategy?
What is multichannel marketing?
Multichannel marketing is a strategy that uses different platforms to promote a specific campaign or message. The objective is that, by doing so, it will be possible to reach a greater number of consumers, at different times in their routine.
In a multichannel strategy, marketing campaigns are run on several platforms simultaneously. Have you ever seen a commercial on TV and then another version of it on social media? That's exactly it.
The proposal is that, by exploring different possibilities, you generate greater recognition of your brand and, consequently, have a positive impact on sales.
All of this was only possible thanks to the advancement of technology, which allowed an expansion of communication channels and formats — but you need to be careful. As they are different platforms, it is important that the content is adapted for each of them.
Generally, multichannel marketing allows for combined use between online and offline platforms. The most common channels are social networks, TV, email, website , printed communication (newspapers, magazines, etc.) and even advertising in stores.
Following this trend, multichannel marketing is a communication strategy that is only growing and can be inserted in the context of companies from different segments.
Are you interested and want to know more about the subject? In this post we will AQB Directory explain what the multichannel marketing strategy is and how it works, citing its main benefits and how it can be put into practice. Continue reading and check it out!
In this article, we will talk about:
What is multichannel marketing?
What are the benefits of multichannel marketing?
How to create this strategy?
What is multichannel marketing?
Multichannel marketing is a strategy that uses different platforms to promote a specific campaign or message. The objective is that, by doing so, it will be possible to reach a greater number of consumers, at different times in their routine.
In a multichannel strategy, marketing campaigns are run on several platforms simultaneously. Have you ever seen a commercial on TV and then another version of it on social media? That's exactly it.
The proposal is that, by exploring different possibilities, you generate greater recognition of your brand and, consequently, have a positive impact on sales.
All of this was only possible thanks to the advancement of technology, which allowed an expansion of communication channels and formats — but you need to be careful. As they are different platforms, it is important that the content is adapted for each of them.
Generally, multichannel marketing allows for combined use between online and offline platforms. The most common channels are social networks, TV, email, website , printed communication (newspapers, magazines, etc.) and even advertising in stores.